Scarlett Johansson

First-timers in the cosmetics scene, D&G borrowed Scarlett for their first ads, hoping that she can help make a good sale on their make-up line. Spanish brand Mango, on the other hand, decides for the American beauty in their US expansion, replacing Spanish beauty, Penelope Cruz for their endorsements:

Dolce and Gabbana – D&G makers and designers decided to expand their franchise in 2009 to make-up, and tapped the actress to be their cosmetics line’s endorser. Now, L’Oreal is also a make-up line that ScarJo endorses, but theirs is a mass-tier brand, so her endorsement with the luxury brand’s cosmetics don’t really conflict with each other. Scarlett has been their endorser for too short a time for us to judge whether her flawless face helped the brand or not.

Mango – Well, I just couldn’t leave this out, can I? Let’s take a look at their decision to hire Scarlett as their brand endorser. Now, you might think, as did I, that Penelope Cruz would be the perfect brand endorser for them. Why? Because Mango is a well-known Spanish clothing line (and a good and famous one at that), and its foray into US soil has already started with a store in New York and a flourishing e-commerce available for American customers, with Penelope up front. Why change to Scarlett now? Well I guess that they’re hoping that she will bring more American girls to buy the clothes. And besides, they did say that Scarlett embodies the “urban, independent and cosmopolitan woman.” And I have a premonition that this could work out well for them.

Last year showed an increase in endorsements for our dear Scarlett Johansson, spanning from Reebok, to luxury brand, Louis Vuitton, and popular champagne brand, Moet and Chandon. Let’s see if her endorsement helped rise or sink their sales.

Reebok – This is perhaps, her only unsuccessful brand collaboration. The Horsewhisperer actress worked together with the popular shoe brand to design a ser of activewear and to star in advertisements for the brand. A short year later, the athletic company decided to drop their deal with the actress and to try their luck with some other celeb. But while it may not be lucrative for the company, Scarlett apparently liked the experience so much that she wants to start designing more shoewear herself. Hmmmm, let’s see if her designs are any better than those designed by Reebok.

Louis Vuitton – This brand marked her first tentative steps into the luxury market. On the fall of 2007 and spring of 2008, Scarlett Johansson campaigned for the handbag and accessories of the famous luxury brand, Louis Vuitton. Again, she was a hit because by the end of her contract, the brand’s annual sales rose from 5.6 billion euros to 6 billion euros worldwide.

Moet and Chandon – This is the first time that the champagne brand signed on an actress to be their endorser earlier this year. LVMH decided to sign the young actress on after she wrapped up her LV deal. The company’s ads were one of the last showing Scarlett Johansson in her bubbly-colored hair before she dyed it into a much darker shade of reddish brown.

As I’ve mentioned in the previous article, we will take a closer scrutiny on the brands that Scarlett Johansson has endorsed. It seems that she is one of those actresses whose endorsements are pleasantly diverse. Okay, so let’s take a look at some of the brands and companies that Scarlett endorsed in her younger years:

Calvin Klein – Scarlett Johansson, who was then still 19 years old, but fresh out from her popular role in the movie, Girl with a Pearl Earring, was tapped by this famous brand to do a black-and-white (maybe this was her interpretation for her debut directorial flick?) television commercial for the reinterpretation of their Eternity fragrance. Eternity Moment, thanks to the ad, became a success! The sales of the scent contributed to the company’s biggest sales growth for a number of years. It was also one of the best financial years in latest history for its parent company, Philips- Van Heusen.

L’Oreal – Two years later in 2006, another giant company asked Scarlett to endorse their products. This deal has been the longest-running one for ScarJo, and one of the most lucrative; she is paid $3 million a year to lend her gorgeous hair, skin, body, and hair for commercials. The make-up and hair behemoth apparently is happy with the results – L’Oreal showed a sales increase of more than 5% in cosmetics in 2006, Scarlett’s first full year as the spokeswoman for the makeup collection, HIP.

It seems that everyone wants a piece of Scarlett Johansson. From cologne, to make-up, to hair products, to champagne, and cologne, now, a clothing line company is set to join in the ScarJo endorsements bid.

The Spanish fashion giant, Mango has won the approval of our dear Miss Johansson to start endorsing their brand for the Fall/ Winter 2009/2010 catalog. ScarJo will be taking over for Penelope Cruz, her Vicki Christina Barcelona co-star, who has been the brand’s celebrity endorser for the past four seasons.

A spokesperson for the Mango clothing line has revealed that they chose Scarlett because she is an “extraordinary personality, fun, young. She’s Mango’s ideal urban woman, independent and cosmopolitan.”

The 24-year old actress is already busy shooting for the new advertising campaign with famous photographer, Mario Sorrenti. In one session, she is photographed in a leopard-print fur coat with a short blonde bob hairstyle. Hmmm… I wonder if PETA is going to run after her for this picture?

In yet another picture session, the actress is seen lounging on a leather coach in tight black jeans, a black skimpy top, looking uber sexy. She is also snapped slumped against a gritty urban wall wearing a black satin pencil skirt, leopard print top slashed to the waist, with what looks like a black bra.

Oh well, I for one can’t wait to see how the pictures turn out! I’m sure that she’ll portray the “independent and cosmopolitan” woman that Mango is angling for. Go Scarlett and show the clothing fashion world what you’ve got!

With so many endorsements practically falling at her lap, talented Hollywood actress Scarlett Johansson seems to be very in-demand by a lot of companies. And no wonder! This 24-year old has done many critically-acclaimed films and has proven that not all blondes are good only for the “dumb blondes” role that they seem to be boxed in. Think about it, she has more numbers in movie films than her numerical numbers in age (she’s only 24 years old, and yet, she has done 33 movies already).

So what does Scarlett Johansson have that make people gravitate towards her? Well, I think that she has all those marvelous and thought-provoking roles, yet she still remains to be seen as a blonde bombshell. Men lust after her (sorry guys, she’s already married to one hunk of a man, Ryan Reynolds), while girls can identify with her and the roles that she has done. She’s amazingly low-profile (which makes life hard for us who make a living blogging about her), yet she just about steals the show whenever she does decide to show up. These qualities make her appealing to a variety of audiences, from those who patronize Maxim, to those who love Vogue! And of course, these same qualities are what make the account execs come a-knocking on her door.

In the following articles, we will take a look at some of Scarlett’s more lucrative endorsement deals, and let’s peek at their sales since she started pimping their products and whether the talent fee was well-worth it, okay? See you in the next article!

Okay, things seem relatively quiet in the Scarlett Johansson world, so I decided to compile a list of trivia and facts about our dear girl. Enjoy!

1. Scarlett T. Johansson was born on November 22, 1984 at New York. She was named after the Gone With The Wind heroine, Scarlett O’Hara.

2. This left-handed actress taught herself to read at age 4. Wow! I never really thought that you can teach yourself how to read.

3. She loves piercings! She has 7 pierce marks on her ears: 2 on the right and five on the left. She also has pierces on her navel, nose, septum, eyebrow, and tragus. Erm, anyone know where the septum and tragus are?!

4. Supported the Barack Obama campaign. During the said campaign, she was involved in an “embarrassing” debacle when she said that she was corresponding with the then-presidential candidate. Barack’s people denied it.

5. Loves to shop for jewelry. Actually, she just loves to shop. Do you think she lists “shopping” as her favorite sport, like Jessica Simpson?

6. She has a pet Chihuahua named Margaret, nicknamed Maggie.

7. Scarlett loves make-up and has a large collection from different brands. But now that she’s endorsing D&G’s make-up line, I don’t think that she can just go ahead and shop from other brands anymore, do you?

8. She married Canadian actor, Ryan Reynolds in a surprise wedding on September 7, 2008 in Canada. Until now, there are still no photos of the wedding. When the couple said that it was private, they really meant it.

9. Is a fan of Woody Allen. In fact, she has done three Allen movies: Match Point, Scoop, and Vicky Christina Barcelona.

10. Her celebrity boyfriends included Ryan Reynolds (to whom she is already married), her Black Dahlia co-star Josh Hartnett, Jared Leto, Patrick Wilson, and Steel Train frontman, Jack Antonoff.

Beautiful Hollywood actress, Scarlett Johansson seems to be inspiring to a lot of people lately. First, she inspired Kate Perry’s song I Kissed a Girl, then she inspired Dolce & Gabbana’s make up-line, moved the world with her inspiring message for Rwanda, and now, she’s inspired Cacharel to launch a new fragrance.

With the catchy phrase, “Mon secret est à l’intérieur,” which is French for “My secret is on the inside!” Cacharel is taking a journey back to their roots with their newest feminine fragrance.

The new fragrance, Scarlett, is set to be launched in July by the French fashion and fragrance houe, Cacharel. This new scent is targeted towards young women, aged 15 to 25 years old. Scarlett is named after Scarlett Johansson and the famous heroine of Gone with the Wind.

The new perfume’s components include jasmine, orange blossom, honeysuckle, citruses, tea leaves, pear, white musks and sandalwood. Made by famous perfumers Honorine Blanc, Alberto Morillas and Olivier Cresp, it is being touted as “romantic, fresh, and daring.”

Past Cacharel models and inspirations include Laetitia Casta with the fragrance, Promese, Kate Moss and her fragrance, Anais Anais, and Gisele Bundchen with Liberté. All of the mentioned celebrities have actively participated in their respective fragrances’ ad campaigns.

However, it isn’t yet clear whether the company can get Scarlett to participate in the ad campaigns due to her increasingly busy schedule. From the images of Scarlett advertisements on the internet, it looks like they went with a young and pretty model to stand as a mannequin carrying the perfume.

For all of you who are panicking a little and going, “OMG! I didn’t even know they were together! What about Ryan?!” don’t worry! Ryan Reynolds is still very happily married to our dear ScarJo and I’m talking about her collaboration with Pete Yorn in the album, Break Up.

In the midst of her hectic filming schedules, Hollywood actress, Scarlett Johansson shows that she still has time for another love in her life: music!

The 24-year old New York-bred actress has recorded a song with the 34-year old New Jersey-bred singer/songwriter, Pete Yorn. The song is entitled, Relator. You can listen to the song here because it’s already streaming on the record’s website.

The two will collaborate on a series of duets for an album titled, Break Up, which will be released on September 8, but has already given people a taste of what’s to come with the released single. According to the USA Today, Scarlett recorded her parts on the album in two afternoons only sometime in 2006, two years before she released Anywhere I Lay My Head, which is, on the other hand, a compilation of Tom Waits covers.

Pete says that the album is inspired by Serge Gainsbourg’s recordings with Brigitte Bardot in the 1960s. In fact, his album concept came to him in a dream.

Anyway, Break Up, which is produced by Sunny Levine, consists of eight original songs, all written by the singer/songwriter, plus a cover of Chris Bell’s I Am the Cosmos. It follows a relationship with its affair-ridden life span, with all the love, getting together, and other relationship-related feelings, which culminates with a break-up.

Both Pete and Scarlett are buried in work this year. Pete is set to release his latest album on June 23 entitled, Back and Forth, while ScarJo, as we all know, is in the middle of filming Iron Man 2 as one of the sexy villains.

Oh, Gwyneth Paltrow and Scarlett Johansson… How you two have made the gossip columns happy. Oh well, since this is a Scarlett Johansson-related blog, I was compelled to research more on the ScarJo VS Gwyn buzz.

Aside from ScarJo demanding the attentions of the staff and crew, as the source alleges, their difference in costume is also a sore point with the Gywneth. Playing Robert Downey Jr’s (as Iron Man) assistant, she is stuck to wearing sports business suits. But Scarlett has a wardrobe-full of skin-tight catsuits.

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Ooohhhhh…is a cat fight about to break out?

Rumor has it that two of the hottest babes in the comic-turned-movie world are looking at scratching their claws at each other. Two of Hollywood’s hottest actresses are in one of the most awaited sequels, Iron Man 2. Yes, I’m talking about the Black Widow, Scarlett Johansson and Pepper Potts, Gwyneth Paltrow.

It seems that Miss Paltrow isn’t the biggest ScarJo fan as it is rumored that she is feeling quite frustrated with Scarlett. The why’s and how come’s have not yet been answered, not are they clear at this point, but it seems that this animosity is geared towards their “different worlds and completely different styles.”

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To commemorate the 15 years since the Rwanda genocide, which murdered 1 million people, actress Scarlett Johansson leads in remembering the unfortunate and truly sad event, and implores us to help make a difference in assuring that this does not happen again.

On the genocide experience of Rwanda: I think that when you’ve seen the darkest depths of humanity, you have an appreciation for life that is indescribable, and a life that is harmonious, and a life where people thrive and where people support one another.

On the efforts of the Rwandan government: I think that’s very evident in the Rwandan government, who has pledged to keep over 70% of the Parliament as female.

On the reaction of the world during the genocide: I think that a lot of people and certainly a lot of governments chose to ignore what was happening in Rwanda during the genocide. And now that it’s 15 years later, I think that most feel that perhaps the genocide is over, that it sort of came and went or something like that, and I don’t think that a lot of people understood the absolute, massive devastation that happens to a community when all of the sudden you can’t trust your neighbors, and there’s almost a witch hunt in a sense.

On how to help Rwanda: In order for us to see Rwanda develop as a nation that deserves a chance, it is so important for us to continue to support financially, through volunteer work, through healthcare, education, to support Rwanda and understand that it’s a community just like the communities that we live in.

Join in Scarlett Johansson’s plea: Remember the dead. Help the living. Light a candle of hope for Rwanda.

Check out the video here.

A few years back, actress Scarlett Johansson visited the country of Rwanda, after it experienced a genocide, which killed 1 million men, women, and children in a massive strike against it’s internal turmoil plaguing the small country.

In this part of the transcribed video, we get an insight on the actress’s thoughts on Kigali, the genocide memorial, the world’s help for Rwanda, and one brave man that inspired Scarlett to see more of the good of humanity in this world. Read on.

On Kigali: And it really was a bustling city, I mean Kigali is a very exciting city, full of life, youth, culture, and to my surprise, technology, [and] art and music, and it’s such a lively metropolis, really.

On visiting the genocide memorial: When I landed, one of the first things I did was visit the Kigali memorial center for the genocide that took place in 1994. And I was led through the memorial by a survivor of the genocide, who had lost his entire family. But I was amazed that this man who was leading us through this exhibit was so positive about the future of Rwanda, [even] after having experienced such devastation.

On global help for Rwanda: One of the most important things that the survivor of the genocide expressed to me was their need for a continued global support; the necessity of the global campaign to support Rwanda during this time of reconstruction. It really is a community that is thriving, yes, and it’s finding its own identity, but is a very fragile society that has known the most nightmarish hell and is committed to never ever falling back.

Hollywood actress Scarlett Johansson has belied wisdom behind her young age. She has been an ambassador to Rwanda for several years already. And on the 15th year anniversary of the massive genocide in Rwanda that shocked the Earth, Scarlett appears in a video that talks of her experience in Rwanda. For those of you who cannot view the video, I have transcribed the 5-minute video into three parts. I hope that you not only enjoy the read, but also appreciate the depths of the emotions and the sincerity of the young and vibrant Scarlett Johansson in trying to spread the message of humanity to the world:

On her experience in Rwanda: There is an overwhelming hopefulness that anyone traveling to Rwanda is hit by as soon as you exit the plane, that is a hopefulness that comes from a community of people who know what the darkest depths of hell can be, and are determined to come out of that stronger and more compassionate and more understanding and are determined to never, ever let that happen again.

On the Rwanda government: The government has provided all of these community services for people. And it really builds a sense of camaraderie in the community.

On Rwanda as a rebuilding country: And I think it’s right now as the country is rebuilding and really finding its identity after the genocide now is the time to really support Rwanda and to take what’s thriving there and nourish it.

On her arrival in Rwanda: When I arrived, I was really sort of shocked to discover how warm and open and willing to collaborate and willing to share the Rwandese were. I was really just greeted with open arms and of course, everyone I met was interested to know about where I came from and I was so interested to know about the culture.

Hollywood actress Scarlett Johansson may be much raved-about for her acting skills, but her directorial efforts seem to have fallen short of the standards set by the powers-that-be behind the upcoming anthology, New York, I Love You.

The 24-year old, best known for her great acting performances in Lost in Translation and Horse Whisperer, directed a short indie for the said anthology, starring Kevin Bacon. The entire film was shot in black and white, somewhat like the films of old.

However, various internet rumors came out that the film was “unwatchable” and that it was cut from the anthology because it was simply horrid. The film, however, will be shown in the DVD release as a special feature and will be released ahead to act as an appetizer for the anthology.

Tthe film’s producer, Emmanuel Benbihy hurriedly came to the actress’s defense and explained that the film’s exclusion wasn’t because of the film itself or even Scarlett’s directing. It simply did not fit with the other films’ concepts and the black and white footage did not really go together with that of the other films.

So it wasn’t Scarlett’s lack of directorial prowess! It’s just that her black-and-white film about an obsessive-compulsive man (Kevin Bacon) who only finds peace and satisfaction when he comes to Coney Island and buys a hot dog, “did not specifically involve an interpersonal relationship, and it was conceptualized to be filmed in black and white - both of which were extreme departures from the other films,” as pointed out by the producer.

The anthology was inspired by Paris, je t’aime (2007) and features twelve short films by an international crew of filmmakers, including Fatih Akin, Yvan Attal, Mina Nair, Joshua Marston, and actress Natalie Portman.

Ryan Reynolds is, without a doubt, one of the most-talked about celebrities these days, thanks to his part in the new Wolverine movie. I guess that it’s only now that people have actually stopped to look at the hunky man that Scarlett Johansson snagged as her husband.

Ryan’s droll humor and dry but biting jokes, have made into numerous interviews. Let’s take a look at how he answered the interview by Kelly L. Larter of USA Today about making a book about memoirs, tabloid journalism, and of course, the ever lovely, Scarlett Johansson.

On making a book of memoirs: “Blood and Alabaster,” he answers to the query of what would be the title of his memoirs, if ever he decides to publish one (which according to him, is unlikely). “It just sounds dramatic. There’s been no blood and not a lot of alabastering these days, though. It’s a dying art.”

On Hollywood actors and actresses: “I feel like we know so much about every actor on the planet. We know their religious preferences, their dating preferences, their babies’ names. I personally don’t want to know these things about my favorite movie stars. I just want to watch them save the world on film,” he says. “So for me, it’s a catch-22, because a lot of the things I like to write are personally revealing. And I don’t necessarily want to put that out there.” Oh well, there is a truth behind what he said. I just want to ask one thing though: Ryan, how did Scarlett react to what you said that you won’t be naming your babies?

On his marriage with wife, Scarlett Johansson: “It’s fantastic!” Wow, so revealing, isn’t it?

On tabloid journalism: “I think tabloid journalism has become so pervasive is that it gives people the chance to feel better about themselves in a slightly sick way. A lot of it is ‘Stars are just like us! They have cellulite and bad eating habits and drug problems!’ There are a lot of celebrities that are more than happy to share every last detail about their lives until there’s no mystery left whatsoever.”