Scarlett Johansson

After a few weeks of just seeing hubby, Ryan Reynolds in the limelight, Scarlett Johansson has come out to share it with him.

Scarlett is the latest celebrity to endorse the clothing line, Mango. She replaces Vicki Christina Barcelona co-star, Penelope Cruz, who was the face for Mango for the past four seasons. Since the beginning of the Mango Campaign, renowned stars like Milla Jovovich, Naomi Campbell, and Diane Kruger have all taken their stint as endorsers.

Mango held ScarJo’s coming-out party at the Santo Mauro Hotel, Madrid, Spain. Why did Mango choose her? Well, it’s because “the beautiful actress for her extraordinary personality, which embodies the ideal of the urban, independent and cosmopolitan woman MANGO wishes to dress. A woman who is serene and elegant, yet fun-loving and youthful all at the same time.”

For the Mango print-ads, ScarJo brings back the punk ‘80s feel. Who knew that tattered tights could be so sexy? Anyways, I do hope, for ScarJo’s sake that the leopard-print fur she’s donning for the ads are fake, or risk the angry disapproval of animal activists. The gorgeous pictures were taken by famous photographer, Mario Sorrenti.

Hmmmm, from the pictures, Scarlett Johansson looks as far from being a mommy than she possibly can. She’s really sultry and sexy in these photos. I wonder what she think of husband, Ryan Reynolds’s statement that he is interested in adopting? Do you think ScarJo is willing to become a mom anytime soon? If that’s the case, then sate your eyes on her gorgeous pictures before the mommyhood makes her busy in the upcoming months. Enjoy!

First-timers in the cosmetics scene, D&G borrowed Scarlett for their first ads, hoping that she can help make a good sale on their make-up line. Spanish brand Mango, on the other hand, decides for the American beauty in their US expansion, replacing Spanish beauty, Penelope Cruz for their endorsements:

Dolce and Gabbana – D&G makers and designers decided to expand their franchise in 2009 to make-up, and tapped the actress to be their cosmetics line’s endorser. Now, L’Oreal is also a make-up line that ScarJo endorses, but theirs is a mass-tier brand, so her endorsement with the luxury brand’s cosmetics don’t really conflict with each other. Scarlett has been their endorser for too short a time for us to judge whether her flawless face helped the brand or not.

Mango – Well, I just couldn’t leave this out, can I? Let’s take a look at their decision to hire Scarlett as their brand endorser. Now, you might think, as did I, that Penelope Cruz would be the perfect brand endorser for them. Why? Because Mango is a well-known Spanish clothing line (and a good and famous one at that), and its foray into US soil has already started with a store in New York and a flourishing e-commerce available for American customers, with Penelope up front. Why change to Scarlett now? Well I guess that they’re hoping that she will bring more American girls to buy the clothes. And besides, they did say that Scarlett embodies the “urban, independent and cosmopolitan woman.” And I have a premonition that this could work out well for them.

Last year showed an increase in endorsements for our dear Scarlett Johansson, spanning from Reebok, to luxury brand, Louis Vuitton, and popular champagne brand, Moet and Chandon. Let’s see if her endorsement helped rise or sink their sales.

Reebok – This is perhaps, her only unsuccessful brand collaboration. The Horsewhisperer actress worked together with the popular shoe brand to design a ser of activewear and to star in advertisements for the brand. A short year later, the athletic company decided to drop their deal with the actress and to try their luck with some other celeb. But while it may not be lucrative for the company, Scarlett apparently liked the experience so much that she wants to start designing more shoewear herself. Hmmmm, let’s see if her designs are any better than those designed by Reebok.

Louis Vuitton – This brand marked her first tentative steps into the luxury market. On the fall of 2007 and spring of 2008, Scarlett Johansson campaigned for the handbag and accessories of the famous luxury brand, Louis Vuitton. Again, she was a hit because by the end of her contract, the brand’s annual sales rose from 5.6 billion euros to 6 billion euros worldwide.

Moet and Chandon – This is the first time that the champagne brand signed on an actress to be their endorser earlier this year. LVMH decided to sign the young actress on after she wrapped up her LV deal. The company’s ads were one of the last showing Scarlett Johansson in her bubbly-colored hair before she dyed it into a much darker shade of reddish brown.

As I’ve mentioned in the previous article, we will take a closer scrutiny on the brands that Scarlett Johansson has endorsed. It seems that she is one of those actresses whose endorsements are pleasantly diverse. Okay, so let’s take a look at some of the brands and companies that Scarlett endorsed in her younger years:

Calvin Klein – Scarlett Johansson, who was then still 19 years old, but fresh out from her popular role in the movie, Girl with a Pearl Earring, was tapped by this famous brand to do a black-and-white (maybe this was her interpretation for her debut directorial flick?) television commercial for the reinterpretation of their Eternity fragrance. Eternity Moment, thanks to the ad, became a success! The sales of the scent contributed to the company’s biggest sales growth for a number of years. It was also one of the best financial years in latest history for its parent company, Philips- Van Heusen.

L’Oreal – Two years later in 2006, another giant company asked Scarlett to endorse their products. This deal has been the longest-running one for ScarJo, and one of the most lucrative; she is paid $3 million a year to lend her gorgeous hair, skin, body, and hair for commercials. The make-up and hair behemoth apparently is happy with the results – L’Oreal showed a sales increase of more than 5% in cosmetics in 2006, Scarlett’s first full year as the spokeswoman for the makeup collection, HIP.

It seems that everyone wants a piece of Scarlett Johansson. From cologne, to make-up, to hair products, to champagne, and cologne, now, a clothing line company is set to join in the ScarJo endorsements bid.

The Spanish fashion giant, Mango has won the approval of our dear Miss Johansson to start endorsing their brand for the Fall/ Winter 2009/2010 catalog. ScarJo will be taking over for Penelope Cruz, her Vicki Christina Barcelona co-star, who has been the brand’s celebrity endorser for the past four seasons.

A spokesperson for the Mango clothing line has revealed that they chose Scarlett because she is an “extraordinary personality, fun, young. She’s Mango’s ideal urban woman, independent and cosmopolitan.”

The 24-year old actress is already busy shooting for the new advertising campaign with famous photographer, Mario Sorrenti. In one session, she is photographed in a leopard-print fur coat with a short blonde bob hairstyle. Hmmm… I wonder if PETA is going to run after her for this picture?

In yet another picture session, the actress is seen lounging on a leather coach in tight black jeans, a black skimpy top, looking uber sexy. She is also snapped slumped against a gritty urban wall wearing a black satin pencil skirt, leopard print top slashed to the waist, with what looks like a black bra.

Oh well, I for one can’t wait to see how the pictures turn out! I’m sure that she’ll portray the “independent and cosmopolitan” woman that Mango is angling for. Go Scarlett and show the clothing fashion world what you’ve got!

With so many endorsements practically falling at her lap, talented Hollywood actress Scarlett Johansson seems to be very in-demand by a lot of companies. And no wonder! This 24-year old has done many critically-acclaimed films and has proven that not all blondes are good only for the “dumb blondes” role that they seem to be boxed in. Think about it, she has more numbers in movie films than her numerical numbers in age (she’s only 24 years old, and yet, she has done 33 movies already).

So what does Scarlett Johansson have that make people gravitate towards her? Well, I think that she has all those marvelous and thought-provoking roles, yet she still remains to be seen as a blonde bombshell. Men lust after her (sorry guys, she’s already married to one hunk of a man, Ryan Reynolds), while girls can identify with her and the roles that she has done. She’s amazingly low-profile (which makes life hard for us who make a living blogging about her), yet she just about steals the show whenever she does decide to show up. These qualities make her appealing to a variety of audiences, from those who patronize Maxim, to those who love Vogue! And of course, these same qualities are what make the account execs come a-knocking on her door.

In the following articles, we will take a look at some of Scarlett’s more lucrative endorsement deals, and let’s peek at their sales since she started pimping their products and whether the talent fee was well-worth it, okay? See you in the next article!

Beautiful Hollywood actress, Scarlett Johansson seems to be inspiring to a lot of people lately. First, she inspired Kate Perry’s song I Kissed a Girl, then she inspired Dolce & Gabbana’s make up-line, moved the world with her inspiring message for Rwanda, and now, she’s inspired Cacharel to launch a new fragrance.

With the catchy phrase, “Mon secret est à l’intérieur,” which is French for “My secret is on the inside!” Cacharel is taking a journey back to their roots with their newest feminine fragrance.

The new fragrance, Scarlett, is set to be launched in July by the French fashion and fragrance houe, Cacharel. This new scent is targeted towards young women, aged 15 to 25 years old. Scarlett is named after Scarlett Johansson and the famous heroine of Gone with the Wind.

The new perfume’s components include jasmine, orange blossom, honeysuckle, citruses, tea leaves, pear, white musks and sandalwood. Made by famous perfumers Honorine Blanc, Alberto Morillas and Olivier Cresp, it is being touted as “romantic, fresh, and daring.”

Past Cacharel models and inspirations include Laetitia Casta with the fragrance, Promese, Kate Moss and her fragrance, Anais Anais, and Gisele Bundchen with Liberté. All of the mentioned celebrities have actively participated in their respective fragrances’ ad campaigns.

However, it isn’t yet clear whether the company can get Scarlett to participate in the ad campaigns due to her increasingly busy schedule. From the images of Scarlett advertisements on the internet, it looks like they went with a young and pretty model to stand as a mannequin carrying the perfume.

It seems that the fashion industry is being invaded by celebrities trying their hand with their own fashion line. The most recent being Hollywood actress, Scarlett Johansson.

Apparently, the 24-year-old was inspired to create her own fashion line after collaborating with sportswear brand, Reebok.

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Scarlett Johansson is back to making the male population’s hearts race in her provocative and sexy photo shoot for her new ad for champagne brand, Moet & Chandon.

Scarlett is the first movie star to front for Moet & Chandon. They introduced their new celebrity spokesperson, at the “Tribute to Cinema” gala at London’s Big Sky studio, where they invited celebrity guests Thandie Newton, Joseph Fiennes and Melanie Laurent. The celebrities were invited to autograph a Moet & Chandon Nebuchadnezzar, which will then be auctioned off in support of Scarlett’s charity of choice, Oxfam.

The champagne brand will launch an advertising campaign starring a very risqué ScarJo, which was shot by renowned photographers Mert Alas and Marcus Piggott.

The sultry 24-year-old actress posed in a series of provocative images, including one in which she holds a champagne glass between her toes, while in another, she lounges beside a swimming pool dressed in high heels and a gold dress while scooping ice from an ice bucket.

The campaign was shot by photographers Mert Alas and Marcus Piggott.

After her position was officially announced, ScarJo said, “I am honoured to have been chosen as their ambassador and to make history with the brand, as the first celebrity face of champagne,” while at a gala evening in London last month.

Frédéric Cumenal, the head of Moet & Chandon, said Ms Johansson was “the obvious choice.”

He said: “She, like Moet, has a magical story to tell and makes people dream.”

“She is a true icon of celebration - refreshingly spontaneous, generous, glamorous and she lives life to the fullest both on-screen and off.”

Reclining provocatively in white underwear on satin sheets; platinum hair bouffant; a crimson talon toying suggestively with parted devil-red lips, she is a reincarnation of Marilyn Monroe, on the latest D&G ads.

Johansson, in the guise of Monroe, is the “face” of the first-ever make-up collection by Dolce & Gabbana, which was launched this week at Milan Fashion Week. However, this may be the last time that we see Scarlett Johansson as the “blonde bombshell.” It seems that after getting hitched to hubby, Ryan Reynolds, the award-winning actress is not too keen on being the object of many men’s affections.

Here, she talks to Daily Telegraph about her Monroe experience, on her fashion sense, and her style off the red carpet:

On being the Marilyn Monroe incarnate: “It was the boys’ idea,” she says, referring to Domenico Dolce and Stefano Gabbana. Marilyn Monroe is the ideal Dolce & Gabbana woman, the iconic blonde. It was fun to create.

On red lipstick: I’m kind of buxom. I love red lipstick and I love a good lip. I was working with Pat McGrath, the British make-up artist, and she was so funny. Everyone kept saying, ‘Get Pat off the set. Scarlett’s smiling too much.

On her off-red-carpet style: I love the androgynous look. I love trousersuits, those ones from Yves Saint Laurent, the three-piece, jacket and trousers with a waistcoat. I also wear a lot of Rag & Bone. I look on style.com, see the shows. I pull vintage pieces, I shop for myself. I’d love to see a Dior couture show. I’ve never been to one.

Hollywood star, Scarlett Johansson has shrugged off reports of comparisons to the late screen siren, Marilyn Monroe. The award-winning actress insisted that she does not share much with the popular 50’s actress.

In the recent Dolce & Gabbana ads, the idea of the advertising campaign was intrinsically Marilyn Monroe inspired, with ScarJo posing seductively across silk bed sheets clad only in a revealing corset.

“We really weren’t trying to recreate any particular image,” the He’s Just Not That Into You star insists, “It was just their idea of the iconic blond, and naturally people think that’s Marilyn Monroe.”

She adds, “Having said that, I love Marilyn. I think she was incredibly beautiful and a very underrated actress. I am a curvy woman who is blonde, and perhaps we are both comfortable in our femininity, but I think that is as far as the comparison goes.”

ScarJo is the endorser of the new Dolce & Gabbana cosmetics line.

Well, I guess that the comparison will now stop, seeing that she has changed from blonde into brunette. She has also axed her feminine curls and opted for a sexy, straight hair style.

I also think that ScarJo is more on the curvier side, while Marilyn has a more petite frame, though still curvy. Although both are sexy and sultry beyond any reasonable doubt.

And being compared and/or likened to the Marilyn Monroe is an honor to itself. She’s immensely popular, and very beautiful, so which girl would not want to be likened to her? As far as physical attributes come anyway.

Hi y’all! Let me present to you the new Dolce & Gabbana girl: none other than our very own, Scarlett Johansson!

Why Scarlett? Well, D&G seems to think the she’s D&G material.

Stefano Gabbana, which puts the “G” in D&G, reveals that, “Scarlett is sure of herself. She’s a beautiful girl, but she’s really easygoing. She is very Dolce & Gabbana.”

D&G has extended into a makeup line, which Scarlett endorses. She channels another blonde bombshell, Marilyn Monroe for the glamorous photo shoot for the ads, and why not? She has the curly blonde hair, the sultry blue eyes, and the sexy figure to boot.

The ad pictures show her sprawled across silk bed sheets, clad in a white corset and underwear, complete with the signature ruby-red Monroe pout.

So what do you think? Does Scarlett pass for Marilyn Monroe? Well, I think she does. She looks quite Marilyn-like because she just oozes sex appeal in the pics for the D&G ads.

Curious about the brand’s make-up line? Mr. Gabbana conveniently answers your questions saying, “We see makeup as another thing for women, like a dress. We worked on the makeup line like we work on a clothing collection — you can change makeup like you can change your clothes, depending on your mood. We wanted to create makeup with a scent. Domenico and I remember when we were children and opened our mother’s handbags — the scent of her lipstick trailed out. I observed that when women open makeup, they smell it first.” Maybe they want to fuse lipstick or foundation with perfume. Think that’ll work?