Scarlett and Louis Vuitton redux
One of the perks being a celebrity is that you get a free swag after you have campaigned for a certain brand.
Do you still remember this photo of Scarlett’s taken last year for her first Louis Vuitton campaign?
How about the next one taken a couple of months ago in Miami when she was trying hard not to be photographed by the paparazzi?
Jealous, ladies?
Naturally, it is no wonder if one or two of the products she represents now will be hers in the next sightings.
For the second time, honchos at the Louis Vuitton chose her for the new LV ad autumn campaign, which features ready-to-wear designs and leather items, and slated to hit the magazine pages this August.
The ad campaign was shot by Mert Alas and Marcus Piggott in Los Angeles in late March. Some shots will be published in the upcoming ish of Pop magazine.
Don’t ask me for style but according to press releases, the theme is movie star “evoking at turns Marilyn Monroe and Grace Kelly.”
Antoine Arnault said: “It’s a very iconic campaign.” Based on the sample photos, the colours are dark and earthy.
According to analysts, Louis Vuitton “spends more than $250 million annually on advertising, most of it print-driven.”
Leave a Reply