Scarlett Johansson Does Reebok, LV, and Moet and Chandon
Last year showed an increase in endorsements for our dear Scarlett Johansson, spanning from Reebok, to luxury brand, Louis Vuitton, and popular champagne brand, Moet and Chandon. Let’s see if her endorsement helped rise or sink their sales.
Reebok – This is perhaps, her only unsuccessful brand collaboration. The Horsewhisperer actress worked together with the popular shoe brand to design a ser of activewear and to star in advertisements for the brand. A short year later, the athletic company decided to drop their deal with the actress and to try their luck with some other celeb. But while it may not be lucrative for the company, Scarlett apparently liked the experience so much that she wants to start designing more shoewear herself. Hmmmm, let’s see if her designs are any better than those designed by Reebok.
Louis Vuitton – This brand marked her first tentative steps into the luxury market. On the fall of 2007 and spring of 2008, Scarlett Johansson campaigned for the handbag and accessories of the famous luxury brand, Louis Vuitton. Again, she was a hit because by the end of her contract, the brand’s annual sales rose from 5.6 billion euros to 6 billion euros worldwide.
Moet and Chandon – This is the first time that the champagne brand signed on an actress to be their endorser earlier this year. LVMH decided to sign the young actress on after she wrapped up her LV deal. The company’s ads were one of the last showing Scarlett Johansson in her bubbly-colored hair before she dyed it into a much darker shade of reddish brown.
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